consulting

Gemini

Numbered infographic showing the technical seo audit pipeline from crawl through indexation, rendering, and schema.

Technical SEO Audit

A technical SEO audit is a systematic review of how well a website can be crawled,…
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Domain rating (dr)

Domain Rating (DR)

Domain Rating (DR) is a metric created by Ahrefs that measures the strength of a website's…
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Segments

Segments

Segments are subsets of your analytics data, defined by rules you set, that let you isolate…
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In-house seo

In-House SEO

In-House SEO refers to managing search optimization with employees inside the organization rather than outsourcing it…
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Diagram contrasting explicit local keywords that name a place with implicit local keywords where google adds the place.

Local Keywords

Local keywords are search terms that carry geographic intent, signaling that the searcher wants results tied…
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Diagram of a search results page where an answer capsule with cited sources sits above the traditional links, with your page shown as a cited source.

Answer Capsule

An answer capsule is the short, self-contained block of text an AI search or answer engine…
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