Technical Definition
Link building is the practice of acquiring backlinks from other websites. Strategies include content marketing, digital PR, outreach, guest posting, resource page links, and broken link building. White hat methods focus on earning links through value; black hat methods involve manipulation. Google penalizes manipulative link schemes.
Simple Explanation (ELI13)
Link building is the work of getting other websites to link to yours. You might create great content people want to share, reach out to writers who might mention you, or get press coverage. It's one of the most important parts of SEO but also one of the hardest. Buying links or using tricks can get you penalized.
Related Terms
Backlink, Outreach, Digital PR, Content Marketing
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