Content Pruning (17 articles)

Content pruning funnel flowing from a full inventory into four buckets, keep, update, consolidate and remove, with a note that pruning concentrated authority.

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

A case study from HubSpot showing the impact of removing 3,000 cruft pages.

Three step content pruning diagram covering data aggregation, redirect mapping and stakeholder buy in, with the quickbooks scale of over 2,000 deleted posts and the reported traffic and signup increases.

Content Pruning Case Study: How QuickBooks Doubled Its Traffic

A case study from QuickBooks on the impact of content pruning and removing thousands of pages.

Decision tree for content pruning showing whether to improve, consolidate, redirect, or remove a low performing page.

Is Content Pruning Good for SEO? Case Studies + Experts' Opinions

A series of mini case studies that show the benefit of content pruning.

Before and after view of noindexing thin pages, cutting a large index down to fewer strong pages while organic visibility rises.

How Britney Muller deindexed 75% of Moz.com's site and saw success - Credo

An interview with Britney Muller of Moz.com and the success of content pruning.

Diagram of the lean seo loop with four stages, hypothesis, small test, measure, and scale or kill, above a comparison of traditional seo against lean seo that optimizes for qualified leads instead of raw traffic.

Moz - 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

A case study of how Moz improved SEO Traffic and qualified leads by removing thin content.

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