How Often Should You Refresh Content? (Data Study)

Before and after diagram showing a bare store location page and the same page after adding a crawlable amenities list with localbusiness schema.

Does adding a list of offered amenities to store location pages improve SEO?

A case study showing the impact of adding more content to local listing pages.
Learn More
Content decay study: how rankings decline over time

Content Decay Study: How Rankings Decline Over Time

Research on content decay patterns reveals key patterns and actionable insights for SEO practitioners.
Learn More
9 best initiatives for growing million visitor seo landing pages | the definitive guide to seo at scale — growth engineering blog by jeff chang

9 best initiatives for growing million visitor SEO landing pages | The definitive guide to SEO at scale: Growth Engineering Blog by Jeff Chang

Based on growth experiments at Pinterest, the 9 best initiatives for growing millions of SEO visitors.
Learn More
Before and after diagram of a page h1 and introductory text rewrite tested for click-through rate and conversion rate.

Does Changing Introductory Text and H1 Improve Click-Through Rate and Conversions?

A case study testing the impact of adding optimised h1 and text content to location pages.
Learn More
Numbered infographic showing how to triage a page that lost traffic by choosing to refresh, rewrite, or create new content.

How Often Should You Refresh Content? (Data Study)

Data study on content refresh timing and methodology shows pages can recover 37% of lost traffic…
Learn More
Side by side seo split test of a listings page title tag: the control reads apartments in austin, june 2022 and the variant reads apartments in austin, updated daily, with a reported 11 percent organic traffic uplift for the updated daily version.

Can improving freshness signals in titles benefit SEO?

"A case study testing adding ""daily"" to the title tag based on how often then updated…
Learn More

Get new blog posts by email: