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E-E-A-T FAQ: Experience, Expertise, Authority & Trust for SEO

Wirecutter seo case study: 5 ways to win at affiliate marketing

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

A case study breaking down how Wirecutter is a huge affiliate marketing success story.
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Comparison chart of unique versus templated content showing unique content suits flagship pages while templated content scales for large catalogs when data differs per page.

What's Better for SEO: Unique or Templated Content?

A case study to test the impact of swapping boiler plate content with unique optimised content.
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Diagram of the searchpilot split test on authorship content and e-a-t signals: iteration one added a prominent byline with author photo plus a detailed bio, iteration two reduced byline prominence, and both iterations produced no detectable impact on organic traffic.

Impact of authorship content on E-A-T signals

A case study showing the impact of adding authors and author profiles to articles.
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Line chart showing organic traffic peaking after publishing, decaying over time, then recovering and rising after a page is re-optimized.

The ROI of Re-optimizing Content

A case study showing the benefits of reoptimizing old content.
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Diagram showing third party api data injected client side may be missing from crawled html, while server side rendering makes the data indexed and useful.

Can You Improve Your SEO With API Data?

A case study testing pulling API data and injecting it onto the page using JavaScript.
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Diagram of turning prose page content into a faq format with faqpage schema, producing a positive but under 5 percent organic traffic increase, plus a note that since 2023 google shows faq rich results only for authoritative health and government sites.

Does Turning On Page Content into FAQs Benefit SEO?

A case study testing FAQ content and schema on job listing website.
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