Adding 'Custom' to the H1: SEO Split Testing Lessons
A case study breaking down how Wirecutter is a huge affiliate marketing success story.
A case study to test the impact of swapping boiler plate content with unique optimised content.
A case study showing the impact of adding authors and author profiles to articles.
A case study showing the benefits of reoptimizing old content.
A case study testing pulling API data and injecting it onto the page using JavaScript.
A case study testing FAQ content and schema on job listing website.
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Technical SEO consulting and GEO strategy for teams who need real implementation support. 20 years of enterprise experience at Indeed, Yahoo, Oracle, McClatchy, and Toyota. Case studies, research, and resources for search and AI visibility.
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