consulting

Long Term CSS Javascript Hidden Text Experiment

Decision tree for handling out of stock product pages: if the item returns keep the url live at http 200 with outofstock schema and alternatives, if discontinued redirect to a replacement or return 410, and avoid soft 404s and homepage redirects.

Out-of-Stock Page Handling

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Four phase timeline of a seasonal product page lifecycle: keep the url live off season, ramp content 8 to 12 weeks out, merchandise fully at peak, then wind down while retaining reviews and copy.

Seasonal Product Page Strategy

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Diagram showing one marketplace listing optimized for two judges, the marketplace algorithm ranking on conversion signals and google web search ranking on relevance and authority.

Marketplace SEO for Sellers

When you sell on Amazon, Etsy, or eBay, you are competing inside a closed search engine…
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Diagram showing why a url blocked in robots. Txt can still be indexed by google, and the ordered fix of unblocking the url then adding a meta robots noindex tag.

Case study: Fixing “Indexed, though blocked by robots.txt”

A case study by Eoghan Henn on how he fixed Indexed, though blocked by robots.txt file.
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Diagram showing how rewriting page titles and headings to match real searcher queries, tested with an seo split test, produces measurable organic uplift.

Does aligning keywords with search queries increase organic traffic?

A case study by SearchPilot on the impact of removing a cateogy name from a page…
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How i took my ecommerce brand to over £10k/month and beyond from seo

How I took my ecommerce brand to over £10k/month and beyond from SEO

A case study from Freddie Chatt about how he grew his own personal eCommerce project.
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