Index Bloat (17 articles)

Three step content pruning diagram covering data aggregation, redirect mapping and stakeholder buy in, with the quickbooks scale of over 2,000 deleted posts and the reported traffic and signup increases.

Content Pruning Case Study: How QuickBooks Doubled Its Traffic

A case study from QuickBooks on the impact of content pruning and removing thousands of pages.

Decision tree for content pruning showing whether to improve, consolidate, redirect, or remove a low performing page.

Is Content Pruning Good for SEO? Case Studies + Experts' Opinions

A series of mini case studies that show the benefit of content pruning.

Diagram of the deindexing timeline for accidentally published thin content, from discovery through a removal signal to dropping out of the index.

How long does it take to deindex low-quality or thin content published by accident?

A case study which tracks how long it takes Google to deindex log quality pages

Diagram of the lean seo loop with four stages, hypothesis, small test, measure, and scale or kill, above a comparison of traditional seo against lean seo that optimizes for qualified leads instead of raw traffic.

Moz - 5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

A case study of how Moz improved SEO Traffic and qualified leads by removing thin content.

Diagram of four crawl budget optimization steps that lift organic traffic: reduce waste, prioritize, improve speed and a compounding result.

Increased Google Crawl & Doubled SEO Traffic In 3 Months: A Case Study | Botify

A case study from Botify showing the impact of improving crawl budget on a website.

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