consulting

SERP (Search Engine Results Page)

Diagram of the modern serp stacked in zones from ai answer and paid ads at the top down through feature blocks, organic results, rich enhancements, and bottom ads.

SERP (Search Engine Results Page)

A SERP, or search engine results page, is the page a search engine returns after someone…
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Diagram showing one keyword returning position 3 for a paris desktop searcher, position 7 for a lyon phone searcher, and position 4 from a tracker in a frankfurt data center, illustrating that a reported rank is one sample not the truth.

Rank Tracking

Rank Tracking is the practice of repeatedly checking and recording where your pages appear in search…
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Algorithm volatility

Algorithm Volatility

Algorithm volatility is the degree of fluctuation in search rankings across a set of pages or…
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Core update

Core Update

A core update is a broad, confirmed change to Google's main ranking systems that can shift…
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Average position

Average Position

Average Position is a Google Search Console metric that reports the mean ranking of your site's…
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Passage ranking

Passage Ranking

Passage Ranking (also called passage indexing) is Google's ability, launched in 2021, to identify and rank…
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