consulting services

Transactional Intent

Diagram of an seo a/b test comparing a standard product title tag against a cost question title tag that lifted organic clicks.

Does adding a question on the cost of a product within the title tag help organic traffic?

A case study from SearchPilot on the impact of adding a question to a title tag…
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Answer engine optimization: what works for voice search

Answer Engine Optimization: What Works for Voice Search

Research on voice search optimization reveals key patterns and actionable insights for SEO practitioners.
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Navigational intent

Navigational Intent

Navigational intent is the goal behind a search where the person already knows the destination they…
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Shopping intent

Shopping Intent

Shopping Intent is the signal in a search query that the user is looking to buy…
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Search intent ladder showing informational, commercial investigation, and transactional queries, with commercial investigation highlighted and served by a ranked comparison page.

Commercial Investigation

Commercial investigation is the intent behind a search where the person is weighing options before buying,…
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Diagram of the keyword research process showing how to find seed keywords, analyze volume and intent, and map keywords to pages.

Keyword Research FAQ: Finding & Targeting the Right Search Terms

Complete keyword research FAQ covering how to find keywords, analyze search intent, evaluate difficulty, and build…
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