Title Tag

Informational Intent

Informational intent is when someone searches to learn something, not to buy. 'How to tie a…
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Navigational Intent

Navigational intent is when someone searches to find a specific website. 'Facebook login' or 'Gmail' are…
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Transactional Intent

Transactional intent is when someone is ready to take action, usually buy something. 'Buy iPhone 15'…
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Commercial Investigation

Commercial investigation is when someone is researching before buying. 'Best running shoes 2025' or 'iPhone vs…
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Keyword Research FAQ: Finding & Targeting the Right Search Terms

Complete keyword research FAQ covering how to find keywords, analyze search intent, evaluate difficulty, and build…
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How Google Changes Your Searches: A Study of 10,000 Queries

Research by Dr. Pete Meyers examining 10,000 queries reveals how frequently Google rewrites and reinterprets searches,…
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