consulting

Change Management

Diagram of the toys r us uk relaunch failures: a timeline from administration to relaunch, 1,065 broken backlinks, a 302 redirect on a page with over 1,850 referring domains, and javascript pagination blocking product crawling.

Toys 'R' Us Are Back! (But their links and traffic are not)

Luke Carthy breaks down why Toys R Us SEO visibility has not returned after administration
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Poundland has made a costly ecommerce mistake and here's why

Poundland has made a costly ecommerce mistake and here's why

Luke Carthy explains why Poundland's shop subdomain pilot is costing them SEO visibility
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Site migration study: traffic recovery timelines and factors

Site Migration Study: Traffic Recovery Timelines and Factors

Research on site migration SEO reveals key patterns and actionable insights for SEO practitioners.
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Two browser panels: a human sees the full article after clicking accept, while googlebot, which never consents, sees a cookie consent overlay blocking the content, so the page indexes as empty.

How the Cookie Monster Ate 22% of Our Visibility

A case study showing how cookie consent form impacted on SEO visibility (and how it was…
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Diagram comparing a three hop redirect chain that costs four crawler requests with a flattened single hop redirect that reaches the same destination in two requests.

Redirect Chain Study: Impact on Rankings and Crawling

Research on redirect chain impact reveals key patterns and actionable insights for SEO practitioners.
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Migration diagram mapping a blog subdomain to a subfolder on the main domain using 301 redirects, updated internal links, and a fresh sitemap.

Subdomain to Main Domain Site Migrations

Google's John Mueller explains the complexity of migrating a subdomain to a main domain
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