consulting

Technical SEO: an experiment to optimize Crawl Budget in big ecommerce sites

Diagram of a faceted navigation seo strategy: filters on a shoes category page combine into thousands of crawlable url variants, and a decision table maps each facet type to a handling rule such as indexable landing page, canonical to parent, noindex, or block crawling.

Faceted Navigation SEO Strategy

E-commerce is an important aspect of modern SEO that requires careful attention and strategic implementation. As…
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Handling dynamic parameters in urls

Handling Dynamic Parameters in URLs

URL Structure represents a critical component of modern SEO strategy. As search engines continue to evolve…
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Diagram showing trailing slash and non trailing slash urls collapsed by a 301 redirect into one indexable canonical url, with nginx and apache rewrite rule examples.

Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?

A case study impacted of redirecting duplicate content caused by URLs with a non-trailing slash.
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Diagram comparing a clean keyword url against a long parameter url, with cards on length, keywords, readable words and url stability.

URL Structure Study: Does URL Length and Format Affect Rankings?

Research on URL structure SEO reveals key patterns and actionable insights for SEO practitioners.
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Before and after bar chart of googlebot request share on a large e-commerce site: faceted urls, parameters, and redirects dominate before optimization, while products and categories rise to the majority after canonical, robots, and redirect fixes.

Technical SEO: an experiment to optimize Crawl Budget in big ecommerce sites

A case study showing how blocking requests to an API helped improved crawl budget
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Mobile url configuration options compared

Mobile URL Configuration Options Compared

Mobile SEO represents a critical component of modern SEO strategy. As search engines continue to evolve…
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