consulting services

Attribution

Diagram of the e e a t trust stack for law firm seo covering local seo, practice area pages, attorney bios, reputation, plus a trust foundation and a warning against doorway location pages.

Legal Website SEO Considerations

Search engines treat legal content as "Your Money or Your Life" because the information can affect…
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E-e-a-t

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust. It is a framework Google uses in its…
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Side by side diagram showing the human readable author bio on the left and the machine readable person schema on the right, meeting at an equals badge, with sameas as the load-bearing link between them.

Author Pages

Author Pages are dedicated pages that describe a content author and list the work they have…
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Search quality rater guidelines

Search Quality Rater Guidelines

The Search Quality Rater Guidelines are Google's public handbook for the human evaluators it hires to…
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Diagram showing the anatomy of a healthcare article page with numbered callouts for the author and medical reviewer byline, inline citations, last reviewed date, reference list and author bio, next to a panel mapping experience, expertise, authoritativeness and trust to concrete artifacts a publisher can ship.

Healthcare SEO Study: YMYL Rankings and E-E-A-T Requirements

Research on healthcare SEO YMYL reveals key patterns and actionable insights for SEO practitioners.
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Finance seo study: what ranks in high-competition ymyl

Finance SEO Study: What Ranks in High-Competition YMYL

Research on finance SEO ranking reveals key patterns and actionable insights for SEO practitioners.
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