Technical Definition
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google's quality rater guidelines use E-E-A-T to assess content quality. Critical for YMYL (Your Money Your Life) topics. Not a direct algorithm but guides what Google wants to rank. Demonstrate through author credentials, citations, reviews, secure sites, and quality content.
Simple Explanation (ELI13)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google wants to rank content from people who know what they're talking about, especially for important topics like health or money. Show you're credible: use real author names, link to sources, get mentioned by other respected sites.
Related Terms
YMYL, Quality Raters, Author Authority, Content Quality
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