consulting

Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners

Three step diagram showing how ahrefs, semrush and moz estimate keyword search volume by blending google keyword planner ranges, clickstream panels and serp data through a calibration model into an estimated monthly search number

How does AHREFS and SEMRush and Moz, etc, know the volume of searches for a given keyword/phrase?

It's not like they have backend information that only the search engines have (Bing, Google, etc...)...…
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Workflow showing a content team applying research backed edits to a page and measuring whether it starts appearing as a cited source in ai search answers.

Researchers Discover How To SEO For AI Search

Researchers tested multiple AI search optimization strategies and discovered how to boost visibility in AI search…
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Diagram of the generative engine optimization method categories tested in the geo research paper and how they affected source visibility in ai answers.

GEO: Generative Engine Optimization

The advent of large language models (LLMs) has ushered in a new paradigm of search engines…
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Five stage tam funnel for seo forecasting running from total addressable audience down to revenue, beside panels on why keyword volume models fail and what a blended model adds.

Forecasting SEO with Total Addressable Market (TAM)

This week’s newsletter is sponsored by the Digital PR agency Search Intelligence. See their case study…
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Diagram showing what the may 2024 google search api documentation leak does and does not tell you, with claims sorted into corroborated, plausible but unproven, and over claimed tiers.

Unpacking Google's massive search documentation leak

This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics…
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Website structure hierarchy diagram showing home, category, and page levels with the goal of three clicks or fewer to any url.

How to do Website Structure Optimization - Ultimate Guide

Detailed guide on website structure optimization: elimination of errors, general website structure optimization and targeted strengthening…
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