Perplexity Visibility

Diagram showing one product page reachable through six duplicate URL variants, how Googlebot splits crawl budget and link equity across them, and the four fix layers: 301 redirects, self referencing canonicals, clean internal links and parameter blocking at the edge.

Technical SEO Case Study: Duplicate URLs Are a Silent SEO Killer

A case study showing the impact of duplicate content from lower case and upper case URLs.

Before and after diagram showing a bare store location page and the same page after adding a crawlable amenities list with LocalBusiness schema.

Does adding a list of offered amenities to store location pages improve SEO?

A case study showing the impact of adding more content to local listing pages.

Diagram of the Snyk indexing case study from the Lumar webinar: 2 million site pages with only 400,000 indexed, the three changes made (directory pages, improved internal linking, two way links from package pages), and the result of roughly 1 million additional pages indexed with organic clicks more than doubled.

Webinar On-Demand: SEO Case Study: How To Index Millions Of Pages Through Technical SEO Improvements - Lumar

A case study showing the impact of allowing Google to index more pages on Snyk.

Hub and spoke content model diagram with a central pillar hub linked to six spoke articles plus a list of production upgrades.

Content Hubs: How To Improve The Way You’re Currently Producing Hub And Spoke Content

A case study on how Snippet Digital helped drive SEO traffic using content hubs.

Comparison diagram of a sparse control listing card and an upgraded variant card that adds ratings, attributes and a short unique description.

Does upgrading a listings website’s “cards” with more information improve organic traffic?

A case study showing the impact of adding a ‘swipe for more info’ feature on a…

Before and after diagram of a page H1 and introductory text rewrite tested for click-through rate and conversion rate.

Does Changing Introductory Text and H1 Improve Click-Through Rate and Conversions?

A case study testing the impact of adding optimised h1 and text content to location pages.

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