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Content Exceeds Viewport

Comparison diagram of 404 Not Found, 410 Gone, and 301 redirect responses and how each affects indexing.

404 vs 410 - The Technical SEO Experiment

An experiment showed 404 URLs were crawled more frequently than 410 URLs.
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Two browser panels: a human sees the full article after clicking Accept, while Googlebot, which never consents, sees a cookie consent overlay blocking the content, so the page indexes as empty.

How the Cookie Monster Ate 22% of Our Visibility

A case study showing how cookie consent form impacted on SEO visibility (and how it was…
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Diagram of the Indexed though blocked by robots.txt warning in Google Search Console and the steps that resolve it.

Fixing “Valid with Warnings” in Google Search Console

A case study that showed how that showed a fix for “Valid with warnings” warnings in…
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Diagram showing collapsed accordion text staying in the rendered DOM so Googlebot indexes it at full weight after mobile first indexing.

The content was hidden to the user behind accordion dropdowns

A tweet that showed what happens when FAQ content is removed from hidden accordions.
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Diagram of Shopify with Fast Simon filters: one base collection stays canonical and indexable, while size, color, price and brand filters multiply into 1,600 plus URLs that should be canonicalized, noindexed, and disallowed to protect crawl budget.

Shopify & Fast Simon: An E-commerce SEO Case Study

A case study showing the impact of adding Fast Simon Shopify integration and fixing technical issues.
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Diagram showing a declared rel canonical as a hint alongside consolidation signals feeding into the Google selected canonical shown in search.

A Curious Case of Canonicalization

A case study that dives into why Google wasn't indexing a blog post on a small…
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