consulting services

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Goodbye iframes at the BBC

A case study from the BBC team on the impact of moving from iFrames to the…
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Does Googlebot Use Etag Headers?

An experiment to detect if Googlebot uses Etags to help boost crawl budget efficiency.
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XSS attacks on Googlebot allow search index manipulation

An experiment where Tom Anthony writes up how he manipulated Google search using XSS attacks.
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How Google Treated A Major Site Performance Problem From A Crawling And Ranking Perspective

A case study which shows how a load balance stopped Googlebot from crawling and indexing pages.
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Here's what happened when I followed Googlebot for 3 months

An experiment which follows how Googlebot discovers and crawls pages on a website.
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Night of the Living 302s: How SEO Crawlers and GSC’s Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study]

A case study which shows the impact of 302 redirects across key pages on a large…
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