Technical Definition
GEO is the practice of optimizing content for visibility in AI-powered search engines and LLM responses. Unlike traditional SEO targeting ranked links, GEO focuses on getting content cited or referenced by AI systems like ChatGPT, Perplexity, Claude, and Google AI Overviews. Key tactics include fact-dense content, strategic citations, clear formatting, and authority building.
Simple Explanation (ELI13)
GEO stands for Generative Engine Optimization. It's like SEO but for AI chatbots instead of Google search results. When you ask ChatGPT or Perplexity a question, GEO is about making sure your website gets mentioned in the answer. It's a new field because AI search is becoming more popular.
Related Terms
AEO, AI Overviews, LLM Optimization, AI Visibility
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