Content Brief

Technical Definition

A content brief is a document outlining requirements for creating content. Components: target keyword(s), search intent, competitive analysis, outline/structure, word count guidance, internal linking targets, SEO requirements (title, meta, headings), and quality standards. Ensures content is strategically aligned and comprehensive before writing begins.

Simple Explanation (ELI13)

A content brief is a plan you create before writing. It includes what keyword to target, what questions to answer, how long the content should be, what sections to include, and what pages to link to. It's like a blueprint that helps writers create content that will actually rank and be useful.

Related Terms

Content Strategy, SEO Writing, Content Planning, Keyword Targeting

Learn More

• SEO ProCheck Audit Guide
• In-Depth Resource