Technical Definition
Keyword mapping assigns target keywords to specific pages. Process: research keywords, group by intent/topic, assign to existing or planned pages, identify gaps. Prevents cannibalization (multiple pages targeting same keyword). Documents in spreadsheet mapping keyword -> URL -> status. Foundation for content strategy.
Simple Explanation (ELI13)
Keyword mapping is planning which keywords each page on your site will target. You list your target keywords and match each one to a specific page. This prevents the problem of multiple pages competing against each other for the same keyword.
Related Terms
Keyword Research, Content Strategy, Cannibalization, Planning
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