Technical Definition
A PBN is a network of websites built specifically to link to a target site. Often uses expired domains with existing authority. Violates Google guidelines as link manipulation. High risk: PBNs can be detected, resulting in penalties for the target site. Considered black hat SEO. Short-term gains rarely outweigh long-term risks.
Simple Explanation (ELI13)
A PBN or Private Blog Network is when someone creates a bunch of websites just to link to their main site. It's meant to trick Google into thinking you have lots of natural backlinks. It's against Google's rules and risky: if Google detects it, they can penalize your real site.
Related Terms
Link Scheme, Black Hat SEO, Expired Domains, Manual Action
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