Technical Definition
Content silos organize related content into distinct sections with strong internal linking within silos and strategic linking between them. Purpose: establish topical relevance, control link equity flow, improve crawling efficiency. Similar to topic clusters but with stricter hierarchical structure.
Simple Explanation (ELI13)
Content silos organize your content into themed sections that link heavily within each section. All your running shoe content would be in one silo, linking to each other. It helps Google understand your site's expertise areas and keeps related content connected.
Related Terms
Site Architecture, Topic Clusters, Internal Linking, Information Architecture
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