FAQ Schema: When to Use It (and What Changed in 2023)

FAQ schema (FAQPage) marks up a list of questions and answers. It used to earn an expandable FAQ block in the search results for almost any site — but that changed, and a lot of advice online is now out of date.

What changed in 2023

In August 2023, Google restricted FAQ rich results to "well-known, authoritative government and health websites." For everyone else, the expandable FAQ snippet largely disappeared from the SERP. The markup is still valid; the visual rich result is just no longer shown for most sites.

So is it still worth using?

Sometimes, yes — for reasons beyond the now-rare rich result:

• Machine clarity: structured Q&A is easy for search engines and AI systems to parse and cite.
• Voice and assistant surfaces can still draw on it.
• Future-proofing if eligibility broadens again.

But do not implement it expecting the SERP FAQ block — that expectation is what makes people feel cheated.

How to use it well

1. Only mark up genuine FAQs that are visible on the page.
2. Keep answers concise and accurate.
3. Do not stuff keywords or fabricate questions.
4. Validate with the Rich Results Test (it will confirm validity even where the rich result is not granted).

Related: Schema Markup FAQ · How AI reads your page