Technical Definition
Change management in SEO ensures website changes don't harm search performance. Processes: pre-launch SEO review, redirect planning, staging testing, post-launch monitoring. Applies to: redesigns, migrations, platform changes, URL changes. Proactive involvement prevents SEO disasters from changes made without SEO input.
Simple Explanation (ELI13)
Change management is making sure website changes don't accidentally hurt your SEO. Before any big change (redesign, migration, URL changes), SEO should review and plan. Test on staging, set up redirects, and monitor after launch. Many SEO disasters happen because changes were made without SEO involvement.
Related Terms
Site Migration, Redirects, Launch Planning, Risk Management
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