Content Pruning

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Technical Definition

Content pruning is removing or consolidating low-quality, outdated, or underperforming content. Benefits: improves average content quality, saves crawl budget, eliminates cannibalization, can boost overall site rankings. Actions: delete thin/outdated content, redirect to better alternatives, consolidate similar pages. Part of content audit process.

Simple Explanation (ELI13)

Content pruning is removing the weeds from your website. You delete or combine old pages that aren't getting any traffic and aren't useful anymore. Having lots of low-quality pages can drag down your whole site. After pruning, Google sees a site full of quality content instead of mostly junk.

Related Terms

Content Audit, Thin Content, Site Quality, Consolidation

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