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Crawl Budget Study: Factors Affecting Googlebot Behavior

Content audit

Content Audit

Content Audit is the systematic review of every piece of content on a website to judge…
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Content pruning impact study

Content Pruning Impact Study

Content Pruning represents a significant aspect of SEO strategy that practitioners need to understand thoroughly. As…
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Diagram of the content audit workflow: five data exports from a crawler, search console, ga4, a backlink index and the cms joined on the url into one audit sheet, then decision rules assigning each page a keep, improve, consolidate or remove verdict, with monthly, quarterly and annual cadences.

Content Auditing Guide: Evaluating and Improving Your Content

Comprehensive guide to content auditing SEO. Practical implementation strategies and best practices.
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Content pruning decision framework showing one low value page routed to keep, update, consolidate, redirect, or delete based on audit signals.

Content Pruning: Strategic Guide to Removing Low-Value Pages

Comprehensive guide to content pruning covering implementation, best practices, troubleshooting, and advanced techniques.
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Content pruning decision path sorting every url into keep, improve, merge, or prune, alongside a reported plus 23 percent year over year traffic outcome.

Content Pruning Efforts Help Reverse Traffic Loss & Lead to +23% increase in Traffic YoY

A case study by Seer Interactive on the impact of content pruning on a insurance/legal client.
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Diagram comparing a store locator page that keeps every listing against a variant showing only listings that match the page location, tested for organic traffic.

Does removing listings that don't match the location of the page increase organic traffic?

A case study to test if removing sponsored ads from listings impacted on SEO traffic.
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