SEOGoddess: Enterprise SEO Strategy Guide

Before and after grid diagram of content pruning, showing a bloated set of pages reduced to a few strong pages that are kept, illustrating the ibm case where close to 80 percent of the marketing footprint was removed in 9 months.

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off IBM.

A Twitter thread from Digital Director Bryan Casey discussing how IBM handed index bloat.
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Four-quadrant diagram of how large publishers dominate search through content velocity, topical breadth, technical infrastructure, and fast adaptation.

Detailed Q: Analyzing The SEO Playbook of Digital Goliaths

Analysis of how digital publishing giants dominate SEO through content velocity, topical breadth, and technical excellence.
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Chart showing b2b top ranking pages median above 2500 words versus b2c under 1500, alongside enterprise ranking drivers like e-e-a-t and long tail queries.

B2B Content Marketing Study: What Drives Enterprise Rankings

Research on B2B content marketing SEO reveals key patterns and actionable insights for SEO practitioners.
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How surveymonkey scaled organic to $200m in annual revenue

How SurveyMonkey Scaled Organic to $200M in Annual Revenue

An interview with Eli Schwartz on how Survey Monkey scaled organic growth.
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Three tier marketplace page architecture diagram showing editorial hubs above programmatic intersection pages above listing pages, with a quality gate checklist every generated page must pass and a table of how many pages each tier holds and what earns its rankings.

Growing a Marketplace to 100k Visits/mo: Captain Experiences’ CEO Jonathan Newar - Siege Media

An interview with Captain Experiences CEO on how they grew the brand through SEO and content.
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Diagram of a publisher content engine showing a five stage pipeline from topic brief through draft, expert review, publish and a 90 day monitoring window, feeding a quarterly decision gate that sends every url to refresh, consolidate or retire.

Lessons From Growing Greatist to 50M Visitors w/ Derek Flanzraich - Siege Media

An interview with Derek Flanzraich who formed the media company Greatest.
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