consulting

Building Author Authority Pages

Diagram of google two wave indexing where wave one crawls the raw html and wave two renders javascript in the web rendering service, listing what wrs will not do.

WRS (Web Rendering Service)

The WRS (Web Rendering Service) is the part of Google's pipeline that renders pages with a…
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Mobile-first indexing

Mobile-First Indexing

Mobile-first indexing means Google predominantly uses the mobile version of a page's content for crawling, indexing,…
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Diagram showing a declared rel canonical as a hint alongside consolidation signals feeding into the google selected canonical shown in search.

A Curious Case of Canonicalization

A case study that dives into why Google wasn't indexing a blog post on a small…
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Diagram showing crawl budget as crawl rate limit plus crawl demand, with a list of factors that waste crawl requests versus factors that earn more crawling.

Crawl Budget FAQ: Managing How Search Engines Crawl Your Site

Complete crawl budget FAQ covering what affects crawling, optimization strategies, diagnosing issues, and specific situations like…
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Diagram of a robots. Txt file with grouped user agent rules beside four facts: one file per host, most specific group wins, longest path wins, and it controls crawling not indexing.

Robots.txt

Robots.txt is a plain text file at the root of a site that tells crawlers which…
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Diagram showing a web worker returning data by postmessage to the main thread, which writes it into the dom so the rendering service indexes the text.

Web Worker Content - Will It Index?

An experiment to see if Web Workers can be used to add content to a page.
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