consulting services

Content Pruning: Strategic Guide to Removing Low-Value Pages

Content pruning decision framework showing one low value page routed to keep, update, consolidate, redirect, or delete based on audit signals.

Content Pruning: Strategic Guide to Removing Low-Value Pages

Comprehensive guide to content pruning covering implementation, best practices, troubleshooting, and advanced techniques.
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Diagram showing three urls competing for one query on page two, consolidated with 301 redirects and a content merge into a single canonical hub that reaches position 4 and lifts organic traffic 110 percent.

How We Increased Traffic 110% By Reducing Content Cannibalization

A case study showing the impact of reducing and combing duplicate content.
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Before and after grid diagram of content pruning, showing a bloated set of pages reduced to a few strong pages that are kept, illustrating the ibm case where close to 80 percent of the marketing footprint was removed in 9 months.

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off IBM.

A Twitter thread from Digital Director Bryan Casey discussing how IBM handed index bloat.
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Index bloat triage diagram: a bar splitting high value pages from bloat such as filters, tag archives, internal search, and url parameters, then three actions of enriching thin pages, applying noindex to needed non search urls, and returning a 410 for junk.

Index Bloat: Why Deleting Old Website Pages Is Good for SEO

A case study to show the impact of removing low-quality pages (index bloat) on a eCom…
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Diagram of the snyk indexing case study from the lumar webinar: 2 million site pages with only 400,000 indexed, the three changes made (directory pages, improved internal linking, two way links from package pages), and the result of roughly 1 million additional pages indexed with organic clicks more than doubled.

Webinar On-Demand: SEO Case Study: How To Index Millions Of Pages Through Technical SEO Improvements - Lumar

A case study showing the impact of allowing Google to index more pages on Snyk.
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Why medium lost half of its visibility

Why Medium Lost Half of its Visibility

A case study which deconstructs why Medium lost SEO visibility
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