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Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

Diagram showing a large site moving from millions of thin duplicate urls through noindex and consolidation to a focused set of high value indexed pages.

You deleted how many pages? 130M and heres why

A case study about how Trainline deleted 130 million low-value pages.
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Diagram showing all urls on a large site filtered through index management into a curated indexed set of high value pages with stronger site wide quality.

Revisiting The Importance of Quality Indexation For Large-Scale Sites

A case study shows how weak quality indexation problems can affect the website.
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Three step diagram showing how to find crawl waste, apply crawl controls, and free crawl budget for valuable pages.

How we optimized our Crawl Budget

A detailed case study on how Skroutz.gr, over 1.5-years, dealt with index bloat and crawl budget.
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Leverage pyramid for huge websites from template level down to page level, beside an operating model checklist.

Behemoth SEO: Search Strategy for Huge Websites

A case study of what happens when you remove duplicate or low-quality content from enterprise sites.
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Content pruning funnel flowing from a full inventory into four buckets, keep, update, consolidate and remove, with a note that pruning concentrated authority.

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

A case study from HubSpot showing the impact of removing 3,000 cruft pages.
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Diagram showing crawl rate limit and crawl demand combining into crawl budget, the pages googlebot fetches per period.

What Is Crawl Budget?

An explanation of crawl budget with data and a smaller case study to show the impact…
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