Meta Description Length Too Long

  • December 7, 2025
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Quick Reference

Element Code: ON-014

Issue: Meta description exceeds 160 characters and will be truncated

Impact: Important information cut off, incomplete messaging in SERPs

Fix: Trim to 155 characters or less, prioritizing key information first

Detection: Screaming Frog, Sitebulb, SERP preview tools

What Is This Issue?

Meta descriptions over 160 characters are typically truncated in search results, with the excess text replaced by an ellipsis (...). This means your carefully crafted message gets cut off, potentially losing important information or call-to-action elements.

Why This Matters for Your Website

Truncation Effects

When Google truncates your meta description, it may cut off mid-sentence or remove your call-to-action entirely. This creates an incomplete, less compelling snippet that may reduce click-through rates.

Mobile Considerations

Mobile search results typically show even less of your meta description (around 120 characters). If you're targeting mobile users, consider this shorter limit when writing descriptions.

Technical Specifications

DisplayCharacter Limit
Desktop~155-160 characters
Mobile~120 characters
Safe Target120-155 characters

How to Fix This Issue

  1. Front-Load Key Information: Put the most important content first
  2. Trim Filler Words: Remove unnecessary adjectives and phrases
  3. Use SERP Preview: Test how your description displays
  4. Consider Mobile: If mobile is important, aim for 120 characters

TL;DR (The Simple Version)

Your meta description is too long and will get cut off in search results. Trim it to 155 characters or less. Put your most important information and keywords at the beginning so they don't get chopped off.

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