Quick Reference
Element Code: PE-007
Issue: Page load involves multiple redirects before reaching destination
Impact: Each redirect adds latency, slowing page load
Fix: Eliminate redirect chains, link directly to final URLs
Detection: Lighthouse, WebPageTest, Screaming Frog
What Is This Issue?
Every redirect in a chain adds network round-trip time. If a page redirects to another page that redirects again, users wait for each hop to complete.
Why This Matters for Your Website
Redirect chains can add hundreds of milliseconds to page load time. This directly impacts Core Web Vitals and user experience.
How to Fix This Issue
- Identify chains: Trace full redirect path
- Update links: Point to final destination
- Update redirects: Make each redirect go to final URL
Tools for Detection
- Lighthouse: Flags redirect chains
- WebPageTest: Shows waterfall with redirects
TL;DR (The Simple Version)
Your page goes through multiple redirects before loading. Each redirect adds delay. Update links and redirects to go directly to the final URL.
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