Technical Definition
Guest posting is writing content for other websites in exchange for bylines and links. Can be valuable for exposure and legitimate link building when done for relevant, quality sites. Abused for link schemes using low-quality, paid guest post networks. Google has warned against large-scale, manipulative guest posting purely for links.
Simple Explanation (ELI13)
Guest posting is writing articles for other websites. Usually you get a link back to your site in return. It's a legit way to build links if you're writing genuinely useful content for relevant sites. But there are sketchy 'guest post networks' that are just link schemes, which Google penalizes.
Related Terms
Link Building, Content Marketing, Outreach, Editorial Links
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