Technical Definition
Digital PR uses public relations tactics to earn media coverage and backlinks. Strategies include: original research and data studies, expert commentary, newsjacking, creative campaigns. Results in high-authority editorial links from news sites and publications. Combines PR skills with SEO goals. More sustainable than traditional link building tactics.
Simple Explanation (ELI13)
Digital PR is like traditional PR but with SEO in mind. You create interesting stories, data, or expert opinions that journalists want to cover. When they write about you, they link to your site. Getting links from news sites and big publications is really valuable for SEO.
Related Terms
Link Building, Media Coverage, Outreach, Authority Links
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