Technical Definition
Branded searches include a company or product name. Examples: 'Nike running shoes,' 'Amazon Prime.' Usually high conversion intent, low competition. Tracked separately from non-branded. Growth indicates brand awareness. Important to own your brand SERP (vs. competitors, affiliates, negative content). Part of brand monitoring.
Simple Explanation (ELI13)
Branded search is when people include your company or product name in their search. 'Nike running shoes' is a branded search for Nike. These are valuable because people already know and are looking for you. Track branded vs. non-branded traffic separately. You should rank #1 for your own brand.
Related Terms
Non-Branded Search, Brand Awareness, Brand SERP, Traffic Analysis
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