consulting

Keyword research for SEO: The ultimate guide

Comparison matrix of crawl and index controls showing whether robots.txt, meta noindex, rel canonical, and rel nofollow each block crawling, block indexing, or consolidate signals.

Improving Crawling & Indexing with Noindex, Robots.txt & Rel Attributes | Sitebulb

Shaikat Ray walks us through how to improve your page crawling and indexing using noindex, robots.txt…
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Flow diagram of Google ranking stages from crawl and index through core ranking and re-ranking systems to results, showing where core updates and spam systems intervene.

Breaking Down the Google SEO Exploit: A Look Inside Google's Algorithm

A major discovery has sent shockwaves through the SEO world, shedding light on how Google decides…
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Diagram contrasting classic SEO metrics with AI era metrics: rankings become citation share, organic clicks become assisted and referral visits, and keyword volume becomes topic and brand demand.

Will Generative AI Kill SEO? Here’s What an SEO Expert Thinks

Generative AI will force change in content production and optimization and on the people who work…
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Diagram comparing three publisher discovery surfaces: query driven classic search results, feed driven Discover and Top Stories, and answer driven AI assistants, each with the signals it rewards.

Barry Adams on AI-powered search and lllms new considerations for content optimization

Hey, media industry! Can we press pause on the Google doom and gloom please? I'm seeing…
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Diagram showing a Google search result with a brand favicon and a bar chart of a 6.5 percent CTR lift

Little Things Matter in SEO: How a Favicon Change Boosted CTR from Google by 6.5%

This is an article about the unexpected power of a simple favicon. Have you ever given…
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Diagram of an SEO testing loop with four stages, hypothesis, split test, measure, and decide, cycling back to feed the next experiment.

SEO testing: Shifting from reactive to proactive strategies

Explore a systematic framework for SEO split testing. Learn how to identify, prioritize and execute tests…
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