Study - Outgoing Links Used As Ranking Signal

Diagram showing a pros and cons content block added to an offer page, feeding comparison intent and organic uplift in a full funnel A/B test.

Adding Pros and Cons to Offer Pages

A case study from the SearchPilot team on the impact of adding relevant pro and con…

Diagram comparing a control H1 with a variant H1 that adds the word Compare, testing whether the token pulls in related comparison queries.

"Will adding ""Compare"" in the H1 help a page rank for related keywords?"

A case study testing to see the impact of optimizing the h1 tag.

Line chart contrasting evergreen content, which compounds durable organic traffic over time, with time sensitive content, which spikes then decays.

What is Evergreen Content? [30 High-Performing Examples]

A list of ever-green examples of content from Siege Media across different industries.

Diagram showing a statement H2 rephrased into a question H2 to align with featured snippets, People Also Ask, AI Overviews and FAQ schema.

Can rephrasing H2’s into questions help boost organic traffic?

A case study showing what happens when you rephrase a product name into a question.

Diagram of a page linking out to an authoritative study, primary data source, standards body and reference guide, a pattern correlated with stronger rankings over time.

Study - Outgoing Links Used As Ranking Signal

An experiment to understand if outgoing links to authoritative websites impact on rankings.

Diagram comparing a store locator page that keeps every listing against a variant showing only listings that match the page location, tested for organic traffic.

Does removing listings that don't match the location of the page increase organic traffic?

A case study to test if removing sponsored ads from listings impacted on SEO traffic.

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