Technical Definition
Product variants are different versions of a product (sizes, colors, styles). SEO approaches: single page with variant selector (most common), separate pages with canonical to main (for significantly different variants), separate indexed pages (when variants have distinct search demand). Avoid creating duplicate content issues.
Simple Explanation (ELI13)
Product variants are different versions like sizes or colors. The SEO question is whether to have one page with all variants or separate pages for each. Usually, one page with a selector works best. If people actually search for specific variants (like 'red Nike Air Max'), separate pages might make sense.
Related Terms
E-commerce SEO, Canonical Tag, Duplicate Content, Product Page
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