Technical Definition
Informational intent indicates the searcher wants to learn or understand. Query patterns: questions (how, what, why), topics, definitions. Google serves educational content: articles, guides, Wikipedia. Optimize with comprehensive, well-structured content. Often higher in funnel; may not convert directly but builds awareness and authority.
Simple Explanation (ELI13)
Informational intent is when someone searches to learn something, not to buy. 'How to tie a tie' or 'what is climate change' are informational. These searchers want helpful content that answers their question. They might not buy today, but you're building trust for when they're ready.
Related Terms
Search Intent, Content Strategy, Top of Funnel, Educational Content
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