Technical Definition
Faceted navigation allows users to filter content by multiple attributes (size, color, price, brand). Common on e-commerce sites. SEO challenges: creates potentially infinite URL combinations, causing duplicate content and crawl budget waste. Solutions: use AJAX/JavaScript for filters (with proper rendering), implement canonical tags, block non-essential combinations via robots.txt, or use parameterized URLs strategically.
Simple Explanation (ELI13)
Faceted navigation is when a website lets you filter products by clicking things like 'Size: Large' and 'Color: Blue.' It's great for shoppers but can cause SEO problems because every filter combination might create a new URL. That means Google could see thousands of nearly identical pages. Smart implementation prevents this problem.
Related Terms
URL Parameters, E-commerce SEO, Crawl Budget, Duplicate Content
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