Technical Definition
Pre-migration audit establishes baseline before site changes. Document: current rankings, traffic, indexed pages, crawl paths, top performing pages, backlink profile, technical setup. Used for comparison post-migration and informing migration planning. Critical for measuring success and identifying problems.
Simple Explanation (ELI13)
A pre-migration audit documents everything about your site's SEO before a big change. Record your rankings, traffic, indexed pages, and backlinks. This gives you a baseline to compare against after migration. If something goes wrong, you'll know exactly what changed.
Related Terms
Site Migration, SEO Audit, Baseline, Documentation
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