consulting

Duplicate Content Study: How Google Handles Similar Pages

Diagram of a cross domain canonical where a partner site republished copy points a rel canonical tag back to the original source, so ranking signals consolidate while both pages stay live.

Cross-Domain Canonical Implementation

A canonical tag (rel="canonical") tells search engines which URL is the preferred version of a page…
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Before and after grid diagram of content pruning, showing a bloated set of pages reduced to a few strong pages that are kept, illustrating the ibm case where close to 80 percent of the marketing footprint was removed in 9 months.

Over the last 9 months we’ve deleted close to 80% of the marketing footprint off IBM.

A Twitter thread from Digital Director Bryan Casey discussing how IBM handed index bloat.
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Healthline's content anatomy: 5 seo insights to learn from

Healthline's Content Anatomy: 5 SEO Insights to Learn From

A case study breaking down Healthline's content strategy.
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Content consolidation

Content Consolidation

Content Consolidation is the practice of combining several overlapping or thin pages into one stronger, more…
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Diagram showing four duplicate url variations consolidating to a single canonical url using canonical tags and 301 redirects.

Duplicate Content Study: How Google Handles Similar Pages

Research on duplicate content SEO reveals key patterns and actionable insights for SEO practitioners.
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Side by side comparison of rel canonical and noindex covering goal, signals, index state, and when to use each.

When To Use Rel Canonical Or Noindex ...Or Both

Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using…
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