Etsy Engineering | Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy
A case study testing the impact of adding optimised h1 and text content to location pages.
A case study showing the impact of removing h1 tags and replacing them with h2 tags.
A case study testing the impact of adding more context to the h1 tag of a…
A small case study on the impact of adding heading tags to content.
Lessons from Etsy describing lessons learned from testing title tags, h1 tags & meta descriptions.
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Technical SEO consulting and GEO strategy for teams who need real implementation support. 20 years of enterprise experience across major media, technology, recruitment, and ecommerce brands, and a major enterprise brand. Case studies, research, and resources for search and AI visibility.