INP (Interaction to Next Paint)

Does Changing Introductory Text and H1 Improve Click-Through Rate and Conversions?

A case study testing the impact of adding optimised h1 and text content to location pages.
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Are H1 Tags Necessary for Ranking?

A case study showing the impact of removing h1 tags and replacing them with h2 tags.
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Adding 'Custom' to the H1: SEO Split Testing Lessons

A case study testing the impact of adding more context to the h1 tag of a…
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How to Use Heading Tags to Get More Search Engine Traffic

A small case study on the impact of adding heading tags to content.
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Etsy Engineering | Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy

Lessons from Etsy describing lessons learned from testing title tags, h1 tags & meta descriptions.
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