Images with Alt Text Over 100 Characters
- December 7, 2025
Quick Reference
Element Code: ON-027
Issue: Image alt text exceeds 100 characters
Impact: Screen readers may truncate, appears keyword-stuffed
Fix: Trim to under 100 characters while maintaining descriptive value
Detection: Screaming Frog, accessibility audits
What Is This Issue?
Alt text over 100 characters is often unnecessarily verbose or may indicate keyword stuffing. While there's no strict technical limit, overly long alt text can be truncated by screen readers and may appear spammy to search engines.
Best Practices
- Be Concise: Describe the image in as few words as necessary
- Be Descriptive: Capture what's important about the image
- Avoid Keyword Stuffing: Don't pack in keywords unnaturally
- Skip Redundant Phrases: Don't start with "image of" or "picture of"
How to Fix This Issue
- Identify Core Message: What's essential about this image?
- Remove Filler: Cut unnecessary adjectives and phrases
- Test with Screen Reader: Listen to how it sounds when read aloud
TL;DR (The Simple Version)
Your image alt text is too long. Keep it under 100 characters by describing only what's essential about the image. Don't stuff keywords in alt text.
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