consulting

Low Content Pages

Diagram of the linktree organic visibility lifecycle showing a rise driven by indexed creator profile pages followed by a self inflicted decline, alongside a checklist comparing the technical findings from the 2023 ahrefs study with a live july 2026 recheck of the sitemap, canonical tags and robots directives.

Linktree SEO Case Study: The Rise, Fall, & Future

A case study breaking down why LinkTree saw a huge drop in SEO traffic.
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Before and after heading outline showing an empty h2 tag flagged in red then repaired with descriptive text.

H2 Tag Is Empty

Best practices guide for H2 Tag Is Empty (ON-007). Priority: High. Live check available.
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Four step workflow for removing google amp safely: audit amp traffic and mobile conversion rate, decide whether amp still earns its place, migrate by stripping the amphtml link before redirecting the amp paths, then verify the search console amp report drains to zero.

Google AMP Case Study - Leads Dropped by 59% (How to Disable It)

A case study on how AMP cost a company leads when implemented.
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Four phase roadmap for responding to a google broad core update, moving from rollout volatility through assessing losses and improving quality to recovery at the next update.

The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates

5 case studies from Glenn Gabe that show the complexity of broad core algorithm updates.
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Diagram contrasting two near-identical template pages with large shared boilerplate and a small unique block against one page dominated by page-specific unique content.

Duplicate Content Section

Best practices guide for Duplicate Content Section (ON-042). Priority: Medium. Live check available.
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Before and after comparison of an image tag with a missing alt attribute versus one with descriptive alt text, showing effects on screen readers and google images

Images with Missing Alt Attribute

Best practices guide for Images with Missing Alt Attribute (ON-014). Priority: High. Live check available.
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