Technical Definition
The meta description is an HTML attribute providing a page summary. Not a direct ranking factor, but crucial for CTR. Displayed in search results below the title (though Google often rewrites them). Best practices: 150-160 characters, include target keywords (bolded when matching query), compelling call to action, accurately describe page content.
Simple Explanation (ELI13)
The meta description is the short summary that appears under your title in search results. Google uses it to show searchers what your page is about. It doesn't directly help rankings, but a good one gets more clicks. Write something that makes people want to click, and include keywords you're targeting.
Related Terms
Title Tag, SERP, CTR, SERP Snippet
Learn More
About SEO ProCheck
Technical SEO consulting and GEO strategy with 20 years of enterprise experience. Case studies, resources, and tools for search and AI visibility.
Work With Me
Technical SEO audits, GEO strategy, site migrations, and international SEO. Hourly consulting for teams who need hands-on support, not just reports.
Subscribe to our newsletter!
Recent Posts
- No Social Schema December 7, 2025
- Missing Social Profile Links December 7, 2025
- Social Image Wrong Size December 7, 2025