Technical Definition
Local keywords include geographic modifiers indicating local intent. Types: explicit (city/neighborhood names), implicit (near me, local), and modifier combinations (best pizza Austin). Research involves understanding local search behavior, neighborhood names, and regional terms. Target in Google Business Profile, website content, and metadata.
Simple Explanation (ELI13)
Local keywords are search terms with location words in them, like 'dentist in Chicago' or 'plumber near me.' Understanding which local keywords people use helps you create the right content and optimize your business listings. Different neighborhoods might have different names locals use.
Related Terms
Keyword Research, Local SEO, Geo-Targeting, Local Intent
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