Technical Definition
Bing Places for Business is Microsoft's local business listing platform. Appears in Bing search, Bing Maps, and powers Cortana/Alexa local results. Can import from Google Business Profile for easier management. Lower search volume than Google but worth having for complete local coverage.
Simple Explanation (ELI13)
Bing Places is Bing's version of Google Business Profile. While fewer people use Bing than Google, it's still worth having your business listed. You can actually import your Google Business Profile to Bing Places to save time. Bing also powers some voice assistant local results.
Related Terms
Bing, Local SEO, Business Listings, Citations
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