Technical Definition
Yelp is a major local business review platform. Important for local SEO as a citation source and review platform. Yelp has strict policies against asking for reviews. Optimization: claim listing, complete profile, respond to reviews, add photos. Yelp reviews may appear in Apple Maps and other platforms.
Simple Explanation (ELI13)
Yelp is a popular site where people find and review local businesses. Having a good Yelp presence helps with local SEO, both as a directory listing and because people trust Yelp reviews. Unlike Google, Yelp actually discourages directly asking customers for reviews, so focus on great service.
Related Terms
Reviews, Citations, Local SEO, Business Directories
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