Technical Definition
Assisted conversions credit touchpoints that contributed to conversion without being the final click. Organic search often has high assisted conversions: users discover via search, convert later through direct or other channels. Shows SEO's top-of-funnel value. Available in GA4 attribution reports.
Simple Explanation (ELI13)
Assisted conversions are sales or signups where a channel helped but wasn't the final click before converting. Organic search often gets lots of assists: someone finds you in Google, leaves, then comes back directly and buys. This shows SEO's value even when it doesn't get credit for the conversion.
Related Terms
Attribution, Conversion, Analytics, Organic Value
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